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MK3002 Consumer Behavior 文科 & 业务 Program Spring 2024 Semester - Early Start Nebrija Only - - - - - -马德里

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MK3002 Consumer Behavior

MK3002 Consumer Behavior Course Overview

概述

CEA CAPA Partner 机构: Universidad Antonio de Nebrija
地点: 马德里,西班牙
Primary Subject Area: 市场营销
指令: 英语
课程代码: MK3002
Transcript Source: Partner 机构
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45

描述

This course draws from research in behavioral economics, social psychology, and academic marketing, and is intended to broadly survey the field of consumer behavior from the marketing perspective. Students will become familiar with the terminology of the subject and understand what leads to the individual purchase decisions that are so important to business profitability, and to personal prosperity. Topics covered will include: consumer research and analytics, study and analysis of purchasing, 神经营销学, decision processes and main variables that affect the consumer and their relationship with brands and products.

Previous course title & code was: MK0P09 Consumer Behavior

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